Brand strategist with a passion for creative storytelling and experience design.
Currently based in Los Angeles, I have over a decade of experience crafting strategies for companies both big and small. With the mind of an academic and the spirit of an entrepreneur, I'm always seeking new perspectives and ways of doing things. Off the clock, you’ll find me exploring – be it on my bike, traveling, or diving deep into the latest trends online.
The work
My portfolio features a range of work, from brand strategy to in-the-wild prototypes and full-fledged creative campaigns. It spans from high-tech to lifestyle and entertainment. No matter the format or category, everything strives to do one thing: explore new terrain.
Building brand worlds
I believe that the best brands take people places. They invite us into worlds outside our own to experience something new. To create these worlds, I draw from a versatile toolkit, combining big-picture brand planning with more granular experience strategies.
Project Carta
Research drives everything that I do. So much so, that I created Project Carta, a specialized brand intelligence offering. Featured services tap into the latest research tools and techniques to deliver the insights required for building brand worlds.