This article from the New York Times takes a look at how G.E. is using the Beijing Summer Olympics to advertise to a global market, stressing it’s innovation in the area of renewable green energy.
More related articles from the New York Times:
For Olympics, China’s Marketers Are Showing Their Pride
For 2008 Olympics Campaigns, […]
If you have about 15 minutes of spare time this is a look at the Shanghai design scene put together by Danwei. There are some interesting comments made about China and it’s developing creativity.
Here’s a recent article by Business Week about the up and coming Japanese shoe company, Asics. They are the fourth largest sportswear company coming in behind Nike, Puma, and Adidas. Thinking about getting a pair of these myself.
If your into designer sneakers check out EUKicks and Sneaker Freaker Magazine .
I just found these menus for Taiwanese Mister Donut and Dunkin’ Donuts lying around from my stay in Taipei last summer. Would not mind a chocolate mochi ring right about now.
Here’s another ad in the Adidas Beijing Olympics 2008 campaign I wrote about earlier.
Khaki Creative & Design Inc. is a brand consulting firm based out of Beijing, who have a very impressive portfolio. Nod Young, the creative director, also has his own flickr account and a Computerlove profile with design work. I love the fusion of traditional and modern styles. More samples after the jump.
Another car advertisement. This one is done by Shanghai Advertising which is one of China’s largest domestically owned agencies. I don’t find the ad’s message very strong, but the art direction is great. It is quite successful in making the car “cool.”