This article from the New York Times takes a look at how G.E. is using the Beijing Summer Olympics to advertise to a global market, stressing it’s innovation in the area of renewable green energy.

More related articles from the New York Times:

For Olympics, China’s Marketers Are Showing Their Pride

For 2008 Olympics Campaigns, the Starter’s Gun Went Off This Month

Filed under: Advertising, Beijing Olympics, China, Graphic Design