This Chinese conversion of the Coca Cola logo was done by Hong Kong based Alan Chan Design Company. Alan Chan is one of the pioneers of modern Chinese graphic design and is known for incorporating Chinese elements into the Western style that was being taught in Hong Kong during the 1980s. Some of his posters are showcased on the Alan Chan Design Company website.

For more about Alan Chan check out Detachment and Unification under Journals + Articles on the resource page.

To learn about cross culture branding in China click here.

Filed under: Beijing Olympics, China, Graphic Design, Hong Kong