Caleb is a trader of ideas and advocate of possibilities.
He’s a strategist at MobileBehavior, a specialty marketing group that was acquired by Tribal DDB in late 2010. He plays a key role in shaping mobile strategy for brands like AT&T, ExxonMobil, and HP. Caleb is also responsible for generating the group’s online following, 5000+ with industry influentials who are passionate about everything from creative marketing to user experience design.
Before moving to New York City, Caleb was a writer and researcher at trend consultancy PSFK, where he was involved in projects for Apple and Samsung. He was also a strategist at Feed Company in Los Angeles, helping seed and track videos for Gillette, Got Milk, and Fedex. Other projects include Victors & Spoils and assuming the identity of Burger King on Twitter for the launch of the world’s first Whopper Bar.
Caleb graduated from Indiana University in 2009, with a degree in Media Arts & Sciences. He dabbles in design, photography, and music you’ve never heard of. Being raised in East Asia is central to his identity, as being an American overseas gives a new perspective on cultural relations and social issues. If ever stumbled upon in a Chinese grocery, don't be surprised if you find him stocking up on snacks filled with nostalgia.
Contact me: calebkramer[at]gmail.com
He’s a strategist at MobileBehavior, a specialty marketing group that was acquired by Tribal DDB in late 2010. He plays a key role in shaping mobile strategy for brands like AT&T, ExxonMobil, and HP. Caleb is also responsible for generating the group’s online following, 5000+ with industry influentials who are passionate about everything from creative marketing to user experience design.
Before moving to New York City, Caleb was a writer and researcher at trend consultancy PSFK, where he was involved in projects for Apple and Samsung. He was also a strategist at Feed Company in Los Angeles, helping seed and track videos for Gillette, Got Milk, and Fedex. Other projects include Victors & Spoils and assuming the identity of Burger King on Twitter for the launch of the world’s first Whopper Bar.
Caleb graduated from Indiana University in 2009, with a degree in Media Arts & Sciences. He dabbles in design, photography, and music you’ve never heard of. Being raised in East Asia is central to his identity, as being an American overseas gives a new perspective on cultural relations and social issues. If ever stumbled upon in a Chinese grocery, don't be surprised if you find him stocking up on snacks filled with nostalgia.
Contact me: calebkramer[at]gmail.com