This article from the New York Times takes a look at how G.E. is using the Beijing Summer Olympics to advertise to a global market, stressing it’s innovation in the area of renewable green energy.
More related articles from the New York Times:
For Olympics, China’s Marketers Are Showing Their Pride
For 2008 Olympics Campaigns, [...]
Here’s another ad in the Adidas Beijing Olympics 2008 campaign I wrote about earlier.
This spot by TWBA came out a couple months ago, I wouldn’t be surprised if you haven’t come across it already. The production is fantastic; especially mad props to whoever was in charge of the music. It evokes strong emotions which is what makes this ad extraordinary.