What Westworld Can Teach Us About Customer Segmentation

If you’ve been anywhere near the Internet this past month, you’re likely at least aware of HBO’s newest show, Westworld. It’s super sci-fi, really heady and already a massive success. To-date, the first episode has been viewed nearly 12 million times, across all sorts of devices. And as with any Nolan production, the show has…

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Are You an Early Adopter or a Lab Rat?

We’re living in a culture that worships progress above all else. We praise the things that propel us forward, whether it’s tech-infused athletic wear or caffeine-infused gummy snacks. We gather in digital venues to welcome these new products with open arms; take Hypebeast for example, a blog that just filed for IPO at a $270…

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Tracksmith: Athleisure For Real Runners

Athleisure. Love or hate the term, it’s here to stay. Last month, The Times reported on its imminent inclusion to the English language. Merriam-Webster’s official definition: “casual clothing designed to be worn for exercising and for general use.” Just deal with it spellcheck! What started as a niche trend is now making a serious impression…

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MAKEWAY Epilogue: The Way Forward, Make Your Way

We’re entering an exciting new era. Thanks to the Internet, many of the rules previously defined by the industrial age are now being rewritten. This isn’t just a return to pre-industrial ways, it’s something much more than that. It’s the best of old market behaviors on a scale and in ways never seen before. Through…

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