Hybrid Media: How Social is Enabling Event TV

Television, as we know it, is dying. According to the Wall Street Journal, the average age of prime-time viewers hit 50 this year. Kids would rather play Xbox or watch Hulu. Fortunately, television still has something going for it, and we’re not talking about iPad apps or mobile streaming. Rather, we’d like to discuss the emergence of…

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Android Nexus S and Near Field Communication

During last month’s Web 2.0 Summit in San Francisco, Google CEO Eric Schmidt announced the next iteration of Android’s operating system would come with near field communication baked-in at its core. This week, Google came through on its promise. Along with a slick new skin, dual camera functionality, and Contour Display, the Nexus S establishes…

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QR Codes Come to TV

Mobile doesn’t just connect us with other people, it connects us with the world around us. Through 2D barcodes, SMS, and location-based services, we can interact with objects and places through our mobile phones. For marketers, these “mobile paths” are a way to blend digital and print campaigns—paths can lead to more product information, multimedia…

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#undergroundpuzzle Harnesses the Hive Mind

While traveling the NYC subway system last night, this collaborative advertising campaign caught our attention. It displays a piece of a puzzle, the bigger picture unidentifiable on its own. The only clues are a simple graphic of a camera and the Twitter hashtag #undergroundpuzzle. Obviously this is targeting the young and the tech savvy. After…

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Interaction Within An Ecosystem of Screens

The trend is clear: Digital is breaking free. The tethered desktop is old thinking; interactivity is everywhere now. At SXSW Interactive 2010 we saw this trend continue; we observed a growing ecosystem of screens. In the future, devices will be ubiquitous. The “phone” as we know it will take on a myriad of functions. Computers…

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