The building blocks
of a brand world
An approach to shaping brands that take people places
Crafting rich, responsive brand worlds takes more than big ideas or relentless optimization. It requires strategic imagination: a blend of insight, creativity, and systems thinking. Guided by Project Carta, my intelligence practice, this process combines investigative research with editorial storytelling to identify what matters and shape it into narratives, experiences, and touchpoints that create lasting value. These are the interconnected building blocks of every brand world.
Meta Narrative
Grow with clarity through your core story
The foundational story that shapes your entire brand world, grounded in purpose, promise, and personality. Whether you’re starting fresh or evolving, a well-crafted meta narrative creates a distinct, resonant point of view that adapts with change and inspires what’s next.
Experience Patterns
Craft journeys that create shared value
The systems that shape how people engage with your brand world, from everyday interactions to signature moments. Thoughtfully orchestrated, these patterns create connection, participation, and mutual benefit, while ensuring coherence across diverse platforms and channels.
Tangible Touchpoints
An exploratory research practice that maps emerging frontiers, equipping leaders with the intelligence to move faster and build brand worlds with confidence. Project Carta forms the research foundation for every engagement, ensuring strategies are grounded in insight, not speculation.
Engagement Models
Ways of working
My model is built on direct partnership. You'll work closely with me, no layers or handoffs. Every engagement is lean and adaptive, designed to flex to your unique stage, constraints, and goals. Whether it's a quick turnaround or larger effort, the objective always remains the same: deliver the strategic clarity and momentum to build your brand world.
01
Sprint
02
Build
03
Advisory
Entry Points
Where to start
Every partnership starts with a clear first step. These four entry points offer low-risk, high-value ways to begin, delivering outside perspective, strategic clarity, and momentum on your most important challenges.
Strategy Discovery Call
A free 30-minute session to clarify your goals and identify the right next step: a sprint, build, or advisory engagement.
Explore your challenge or ambition and what success looks like
Map potential approaches across brand world services or custom research
Align on the right engagement model and concrete next steps
Brand World Assessment
A two-week holistic brand diagnostic across narrative, experience, and touchpoints to reveal priority opportunities.
Establish a baseline understanding of your brand world across all three dimensions
Evaluate maturity and identify where your brand is strongest and where gaps exist
Receive clear priorities and recommendations for where to focus your efforts next
Carta Foresight Brief
A one-week research project that cuts through the noise on an emerging trend to reveal what it means for your brand and category.
Identify credible signals and meaningful shifts within an emerging trend
Map implications for your brand and category with potential paths forward
Use it to explore new markets, strengthen pitches, or inform strategic planning
AI Opportunity Sprint
A one-week assessment of brand and marketing workflows to identify high-impact AI opportunities with prioritized quick wins.
Interview stakeholders and analyze workflows to understand processes, pain points, and dynamics
Identify where AI solves real problems, not just automates broken processes
Deliver prioritized opportunities with practical guidance on tools and implementation
