I believe that the best brands take people places. They invite us into worlds outside our own to experience something new.

 

The building blocks of a brand world

Meta Narrative

The distinct underlying story that animates the brand world.

Example services:

  • Audience ID and prioritization

  • Brand purpose definition

  • Competitive positioning

  • Personality and tone

Experience Patterns

The foundational systems through which people experience the brand world.

Example services:

  • Customer journey mapping

  • Communications planning

  • Owned channel strategy

  • Emerging platform insights

Tangible Touchpoints

The considered details of the world that people can see, touch, and feel.

Example services:

  • Tactical channel strategy

  • Creative and task briefs

  • Audience and user flows

  • Low fidelity wireframes

Project Carta

Research drives everything that I do. So much so, that I created Project Carta, a specialized brand intelligence offering. Featured services tap into the latest research tools and techniques to deliver insights for building brand worlds.